The Impact of Postcards Mailed into Farm Areas
These charts reveal eye-opening results from a major comparative study by RSP USA — agents who never mailed postcards to their Farm Areas versus those who did. The difference? Game-changing growth, driven by smart, consistent marketing!
ROI Snapshot**
Every 340 postcards mailed
= 1 additional listing
= $6,300 in GCI (avg)
= $20 ROI per $1 spent

Agents who mailed postcards to
their Farm Areas saw huge wins:

  • 61% more listings
  • 2.6% higher list prices
  • 22% greater market share!
That's true marketing power!
* Significant at 95% Confidence Level. Based on leads obtained in 2024.
** Estimate based on above table where List Price averages $700K. Assuming 50% of all listings sell for 90% of the original list price and the listing agent gets two-thirds of a 3% commission = $6,300. Divide this by the cost of mailing 340 postcards at 94¢ each yields an estimated $20 ROI.