{"id":123,"date":"2025-07-14T00:00:00","date_gmt":"2025-07-14T00:00:00","guid":{"rendered":"https:\/\/blog.rspusa.com\/how-to-supercharge-your-real-estate-farming-results\/"},"modified":"2026-05-07T14:56:13","modified_gmt":"2026-05-07T18:56:13","slug":"supercharge-real-estate-farming-strategy","status":"publish","type":"post","link":"https:\/\/www.rspusa.com\/wp\/blog\/supercharge-real-estate-farming-strategy\/","title":{"rendered":"Supercharge Your Real Estate Farming Strategy [+ Key Stats]"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"123\" class=\"elementor elementor-123\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f921c72 e-flex e-con-boxed e-con e-parent\" data-id=\"1f921c72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1381915 elementor-widget elementor-widget-text-editor\" data-id=\"1381915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here\u2019s a pretty striking statistic:<\/p><p>Approximately\u00a0<a style=\"color: #54b4b0;\" href=\"https:\/\/blog.tomferry.com\/87-of-all-agents-fail-in-real-estate\" rel=\"nofollow noopener\" target=\"_blank\">75%<\/a>\u00a0of real estate agents fail and leave the industry in their first year.<\/p><p>Why? There are a few major contributing factors:<\/p><ul style=\"background: #f3f5f8; font-size: 16px;\"><li style=\"font-size: 16px;\">Inadequate and inconsistent marketing<\/li><li style=\"font-size: 16px;\">Limited knowledge of lead generation<\/li><li style=\"font-size: 16px;\">Neglecting lead follow-up<\/li><\/ul><p><b>\u00a0<\/b><\/p><p><b>So, how can you be a part of the successful 25%?<\/b><\/p><p>There\u2019s one thing that all successful real estate agents do to elevate their business for long-lasting results:<\/p><p>They execute a\u00a0<b>farming strategy<\/b>\u00a0that generates business leads in a specific area or market demographic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12c9e8 elementor-widget elementor-widget-heading\" data-id=\"e12c9e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Higher Level Farming Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d48529 elementor-widget elementor-widget-text-editor\" data-id=\"7d48529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cProspecting is hard but fundamental to building a solid foundation for your career,\u201d Jennifer Short, Senior Sales Manager at Century 21 Scheetz, said in an article on Inman.com. \u201cThat\u2019s what it is, a career. Get up, have a set schedule, stay consistent, and don\u2019t give up.\u201d<\/p><p>Geographic farming (or real estate farming) is a real estate marketing strategy that involves directly promoting yourself to a specific area. It\u2019s an excellent strategy, because it helps you connect with a community and grow your business. A geo-farm might be an entire town, zip code or neighborhood.<\/p><p><b>Target Farming<\/b>, though, is a far more advanced method that takes geographic farming to a higher level.<\/p><p>This method is unique to RSP USA, and it might be one of the best-kept secrets in real estate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1245f98 elementor-widget elementor-widget-heading\" data-id=\"1245f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is Target Farming?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58693f0 elementor-widget elementor-widget-text-editor\" data-id=\"58693f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlike a farming strategy that might focus on large swaths of territory, Ta<span style=\"letter-spacing: 0px;\">rget Farming is an <b>elevated <\/b>geographic farming method for real estate that focuses on <b>targeting highly qualified prospects at the zip code, neighborhood and street level.<\/b> This method uses crucial targeting factors to determine the areas with the best potential return on investment (ROI).<\/span><\/p><p>We\u2019re talking about hyper-local targeting.<\/p><p>The kind of targeting that builds data-driven mailing lists\u2014based on individual streets, subsivisions and condos, rather than a simple radius\u2014and utilizes MLS and tax roll records get your name and face in front of homeowners where they live.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-819bf89 elementor-widget elementor-widget-heading\" data-id=\"819bf89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Crucial Targeting Factors<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5b41f elementor-widget elementor-widget-text-editor\" data-id=\"3f5b41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"background: #f3f5f8; font-size: 16px;\"><li style=\"font-size: 16px;\">Historical Turnover Rate<\/li><li style=\"font-size: 16px;\">5-Year Transaction History<\/li><li style=\"font-size: 16px;\">Market Share of Local Competitive Agents<\/li><\/ul><p>\u00a0<\/p><p>What does all this mean? Target Farming allows you to pinpoint the homeowners who are most likely ready to sell.<\/p><p>And the mailings sent to the lists are designed with you in mind, portraying you as the local real estate expert.<\/p><p>It can be extremely challenging to become the leading agent in a neighborhood, especially if another agent has gained popularity there. That\u2019s why, with Target Farming, the areas you choose are exclusively yours. Your farm will never be available to another agent in RSP USA\u2019s program while you&#8217;re mailing our reports.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-904124a elementor-widget elementor-widget-heading\" data-id=\"904124a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Offer Consistent Value to Prospects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f30b70c elementor-widget elementor-widget-text-editor\" data-id=\"f30b70c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just as important as where and whom you target is what you offer. It\u2019s not enough to simply target the right homeowners; you need to make sure the message you\u2019re sending them is effective.<\/p><p>A farming strategy can incorporate one or several components of direct mail, postcards, email, and more. The objective is staying top-of-mind with prospects and generating quality leads on a consistent basis.<\/p><p>When compared to any\u00a0<span style=\"letter-spacing: 0px;\">generic geographic farming mailer<\/span><span style=\"letter-spacing: 0px;\">, Target Farming Reports are proven more successful in achieving this objective.<\/span><\/p><p>The Reports provide local market information most valuable to the recipients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1ad82 elementor-widget elementor-widget-heading\" data-id=\"6e1ad82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Valuable Info Featured on Target Farming Reports<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc41e8 elementor-widget elementor-widget-text-editor\" data-id=\"efc41e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"background: #f3f5f8; font-size: 16px;\"><li style=\"font-size: 16px;\">Recent Local Sales (incl. list price, sale price, property specs, time on market, etc.)<\/li><li style=\"font-size: 16px;\">Featured Local Listings<\/li><li style=\"font-size: 16px;\">Home Value Estimator Map QR Code<\/li><li style=\"font-size: 16px;\">Personal Letter to The Homeowner<\/li><\/ul><p>\u00a0<\/p><p>When you sign up for a\u00a0<a style=\"color: #54b4b0;\" href=\"https:\/\/www.rspusa.com\/wp\/target-farming-reports.php\" target=\"_blank\" rel=\"noopener\">Target Farming Report Campaign<\/a>, RSP USA\u2019s dedicated team makes sure your Reports are prepared and printed at the highest quality and mailed on your behalf on time every 60 days.<\/p><p>The consistency of the process alone keeps your brand in homeowners\u2019 minds, building brand awareness and trust, all while saving you time and money.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5973fad elementor-widget elementor-widget-heading\" data-id=\"5973fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">High-Impact Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebb49a elementor-widget elementor-widget-text-editor\" data-id=\"3ebb49a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a 2024 study of a large real estate agency in Southeast Florida, we found that the agency\u2019s\u00a0<span style=\"font-weight: bold;\">market share was 3x greater<\/span>\u00a0in areas where agents used RSP USA&#8217;s Target Farming Report Campaign than in areas they didn\u2019t \u2014 an amazing boost!<\/p><p>Plus, listings in these farmed areas experienced a\u00a0<span style=\"font-weight: bold;\">47% higher average list price!<\/span><\/p><p>Check out\u00a0<a style=\"color: #54b4b0;\" href=\"https:\/\/www.rspusa.com\/wp\/case-studies\" target=\"_blank\" rel=\"noopener\">RSP USA&#8217;s Case Studies<\/a>\u00a0for more details and impactful results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b338849 elementor-widget elementor-widget-heading\" data-id=\"b338849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Persistence is Key<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d149e elementor-widget elementor-widget-text-editor\" data-id=\"e4d149e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Remember, a successful farming campaign focuses on a specific geographic area or group of people and regularly markets to it, branding the agent as the expert.<\/p><p>Top agents use persistence to their advantage. This is what separates average agents using an ineffective farming strategy from top-producing agents relying on a data-driven farming strategy that produces a consistent listing pipeline.\u00a0<\/p><p>Those leads you generate from that better performing farming strategy, however, are only as good as the follow-up process you stick with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509c9f4 elementor-widget elementor-widget-heading\" data-id=\"509c9f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">According to a study by Dartnell Corp:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83c4cd elementor-widget elementor-widget-text-editor\" data-id=\"d83c4cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A whopping\u00a0<a style=\"color: #54b4b0;\" href=\"https:\/\/www.businessnewsdaily.com\/5389-in-sales-persistence-pays-off.html\" rel=\"nofollow noopener\" target=\"_blank\">48%<\/a>\u00a0of salespeople give up on the prospect after the first contact. The first!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d48690 elementor-widget elementor-widget-heading\" data-id=\"0d48690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How do the rest do?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e39621 elementor-widget elementor-widget-text-editor\" data-id=\"2e39621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"background: #f3f5f8; font-size: 16px;\"><li style=\"font-size: 16px;\">24% quit after the second contact<\/li><li style=\"font-size: 16px;\">12% quit after the third contact<\/li><li style=\"font-size: 16px;\">4% quit after the fourth contact<\/li><\/ul><p>\u00a0<\/p><p>Only around 10% of salespeople make a fifth call, and approximately 80% of sales are made after that call, with up to 18 calls needed.<\/p><p>Knowing that only around 1-2% of people are looking to buy during the first call, a successful agent must have the discipline and persistence to make a half-dozen more phone calls afterward.<\/p><p>This is why building relationships with prospective clients is so important. When you\u2019re executing a farming strategy, like Target Farming, in an area, you have a real advantage: your leads are already familiar with you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be59a70 elementor-widget elementor-widget-heading\" data-id=\"be59a70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Best Farming Strategy Pairs the Modern and the Traditional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71d3fb elementor-widget elementor-widget-text-editor\" data-id=\"a71d3fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re only utilizing only one marketing method, you&#8217;re leaving money on the table. When you can marry the modern and the traditional\u2014innovative digital marketing and time-tested direct mail marketing\u2014you&#8217;re better able to propel yourself above your competition.<\/p><p>That&#8217;s how Target Farming wins again. This farming strategy makes the most of both methods.<\/p><p>For example, the Home Value Estimator Map QR Code (HVE QR Code) featured free on Target Farming Reports is proven to generate hot leads with a simple prompt. Prospects can scan or enter their unique code to access an estimate of their home&#8217;s value on MyHomeEst.com. As soon as they do, you get an email with the lead information in real time!<\/p><p>On average, agents using RSP USA\u2019s HVE QR Code generate more than 6,000 qualified leads every 90 days. That\u2019s a steady stream of high-quality prospects, proving just how powerful this tool can be.<\/p><p>In a\u00a0<a style=\"color: #54b4b0;\" href=\"https:\/\/www.rspusa.com\/wp\/case-studies\" target=\"_blank\" rel=\"noopener\">recent study<\/a>, of the homeowners who accessed MyHomeEst.com via the HVE QR Code, we found\u00a0<span style=\"font-weight: bold;\">an impressive 13.6% went on to list their property<\/span>\u00a0\u2014 a rate\u00a0<span style=\"font-weight: bold;\">5x higher\u00a0<\/span>than the national average!<\/p><p>By integrating these digital and direct mail approaches within your farming strategy, you can harness the strengths of both methods to create a comprehensive and reliable marketing approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb78297 elementor-widget elementor-widget-heading\" data-id=\"cb78297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting Started<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8dd91e elementor-widget elementor-widget-text-editor\" data-id=\"6b8dd91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"blog-post__body\"><p>Prior to exploring a farming strategy, contact everyone you know to inform them that you\u2019re in the business. Why? Because, according to the National Association of REALTORS\u00ae, 66% of people who purchase a home will do it with an agent they\u2019ve worked with before or who was referred to them.<\/p><p>The process of real estate farming has been prevalent for years. When done effectively, it can make your business flourish and bring in new and effective leads. Still, it\u2019s easy to make mistakes and waste time and resources when not done correctly.<\/p><p>Trusting the right professionals guarantees both quality and quantity of new leads and makes executing your farming strategy easy. That\u2019s why Target Farming with RSP USA remains the best kept secret in real estate marketing.<\/p><p><b>Agents who deploy a Target Farming Report Campaign, RSP USA&#8217;s data-driven farming strategy, collectively win approximately 2.3K+ listings totaling $1.6B+ every year. Want to join them?<\/b><\/p><p><a href=\"https:\/\/www.rspusa.com\/wp\/target-farming-reports\"><b>Launch Your Campaign<\/b><\/a><\/p><p><b>We\u2019re writing more blog posts than ever to help agents like you achieve lasting success with both digital and print marketing.<\/b> Check them out <a href=\"https:\/\/www.rspusa.com\/wp\/\" target=\"_blank\" rel=\"noopener\">here<\/a> \u2014 and be sure to bookmark the page to see what\u2019s coming next!<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Boost your real estate success with Target Farming, a powerful farming strategy for generating high-quality leads and branding yourself as the local market expert.<\/p>\n","protected":false},"author":7,"featured_media":1426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing"],"_links":{"self":[{"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/posts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/comments?post=123"}],"version-history":[{"count":71,"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/posts\/123\/revisions"}],"predecessor-version":[{"id":1734,"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/posts\/123\/revisions\/1734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/media\/1426"}],"wp:attachment":[{"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/categories?post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rspusa.com\/wp\/wp-json\/wp\/v2\/tags?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}