Case Studies
Shown on this page are REAL Case Studies:
- Based on LARGE samples of data and not simple agent testimonials like other sites often show!
- Because RSP USA is "Data-Driven", we have the data to track whether agents get listings from target homeowners they mail to!
- All studies shown are significant at the 95%+ confidence level.
STUDIES
Case Study
The Impact of Postcards Mailed
into Farm Areas
The following table summarizes our study into a large sample size of two groups of RSP USA clients: those who never mailed postcards into their Farm Areas versus those who did.
| Number of Agents/ Farms |
Number of Postcards Mailed |
Average Number of Listings |
Average List Price |
Average % Market Share |
| 279 / 4,344 | 0 | 4.0 | $709K | 23.9% |
| 109 / 747 | 101,546 | 6.4 | $728K | 29.2% |
| Difference | 2.4 | $19K | 5.3% | |
| +61% | +2.6% | +22% |
CONCLUSIONS:
Agents mailing postcards in their Farm Areas averaged 61% more listings, 2.6% higher list prices, and 22% higher market share. On average, agents obtained one additional listing for every 340 postcards mailed into their farm areas representing a $20 return for every $1 spent**.
* Significant at 95% Confidence Level. Based on leads obtained in 2024.
** Estimate based on above table where List Price averages $700K. Assuming 50% of all listings sell for 90% of the original list price and the listing agent gets two-thirds of a 3% commission = $6,300. Divide this by the cost of mailing 340 postcards at 94¢ each yields an estimated $20 ROI.
