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Target Farming is Your Proven Path to Becoming and Staying the Top Agent in Your Area
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tar•get farm•ing
noun
The practice of consistently nurturing a geographic area of qualified prospects through marketing, value, and community presence until it yields steady leads and listings. The best marketing method for long-term growth in a territory.
Target Farming is most effective when agents:
Commit to consistent direct mail, supported with postcards and other outreach. Stay locally visible by connecting with homeowners in their community. Act on every opportunity with sharp listing skills and strong follow-up.
Direct Mail: The Proven Core of Farming
Digital can support it, but it can't replace it. Here's why:
- Precise Local Targeting: Mail hits exact neighborhoods
- Trusted & Seen: Mail gets opened, digital gets skipped
- Less Noise: Mailboxes are quieter than inboxes or feeds
- Built for Consistency: Keeps you top-of-mind all year
- Proven ROI: Stronger returns — one closed deal often covers the entire campaign cost.
A Closer Look at Our Reports
Modern Designs with distinct branding options and high–value features.
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Standard Branding:
Agent info, headshot and brokerage branding + Matching panoramic postcard design -
Personal Branding:
Free if mailing 800+ Reports — a $599 value! Everything included in Standard Branding + Fully customizable design options -
Report Features:
Editable cover letter, recent sales activity, featured listings, and lead-generating QR code
We've Cracked the Code — Farming Smarter, Not Harder
A consistent, data-driven farming campaign that keeps your name top-of-mind and produces real results.
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Exclusive Territory
Your chosen neighborhoods are reserved for you alone.
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Smart Targeting
Our system uses tax roll and MLS data to target the most qualified prospects.
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Concierge Design & Delivery
Report design, printing, and mailing — all handled by our team.
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Consistent Mailings
Scheduled every 60 days (6x annually) without lifting a finger.
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Real–Time Lead Capture
Home Value Estimate QR Code on every Report generates hot leads and instant alerts.
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Follow–Up Drip
Fast Track Follow-Up postcard sequence begins automatically for every lead.
Map Your Success
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01 Select Your Farm
Choose high-ROI areas with our all–in-one platform (exclusivity ensured, so you're the only agent farming there).
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02 We Design & Send Your Reports
Personalized, branded reports are created and mailed to start your campaign.
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03 Six Mailings Delivered Every Year
Regular 60-day touchpoints keep you consistently visible to homeowners.
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04 Leads Engage via QR Code
Instant Alerts When recipients scan, you get notified and we follow-up for you.
Already Know Where You Want to Farm?
Use Our All-In-One Platform to Target the Best Exclusive Farming Areas with Confidence
Why RSP USA Outperforms The Competition (including DIY Farming)
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Smart Targeting (Tax roll
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Exclusive Territory |
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Full-Service Design
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Automated 6x/year Mailings |
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QR Code Lead Capture
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One Flat Monthly Fee
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Concierge–Level Service
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Farm Multiple Neighborhoods for Years
Just One Closed Deal Covers the Cost — Everything After is Growth
Use Our ROI Calculator to See Your Potential Return
Typically, one sale from your farm area generates enough income to cover your marketing costs for several years. If you're targeting higher-value communities or earning higher commission splits, your ROI could be even greater.
ROI Calculator
To determine your ROI, enter your amounts below:
$8,550.00
ROI From One Transaction*
* ROI is an estimate and calculated as net income from one sale, minus $2,700 — the annual cost of mailing 300 Target Farming Reports six times per year (plus monthly fees)..
We absolutely LOVE RSP! Highly recommend. Our real estate business has doubled…
Trusted by Top Agents Nationwide
Along with 5,475 verified 5-Star reviews, we have long-term loyalty from our customers — many of them mailing our Target Farming Report Campaign for more than 15 years.
51 listings won this week in target farms
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Start Farming Your Neighborhood Before Another Agent Does
One agent per farm. Reserve yours today.
Schedule a free, no–obligation strategy call, and we'll identify high-ROI farming zones that are tailored to you and drive sustained growth.
All–Inclusive,
Transparent
Pricing
Enjoy Personal Assistance and Quality Control, Easy Pay–As–You–Mail Schedule, and No Set–Up Fees!
$1.24/Report (Mailed) & $39/month (Program Fee)
Special Postcard Discount: 5¢ off/postcard on Every Order + 50 Free Postcards on Your First Order
Mailing Cost: $1.24/Report Includes:
On–Site Printing Standard Postage & Delivery
Program Fee: $39/month Includes:
Farm Area Exclusivity for Your Reports Hyper-Local Home Sales Data Smart Targeted Mailing List Home Value Estimate QR Code Fast Track Follow-Up Featured Listings and Comps Pre-Written Cover Letter Professional Design Service Concierge-Level Customer Care
Frequently Asked Questions
Got more questions? Feel free to contact us for more information by clicking the link provided below.
- The billing or shipping address of your order.
- The type of item or service purchased.
