Target Farming Report Campaign
Use Our All-In-One Platform to Target the
Best Exclusive Areas with Confidence
Effortlessly reach homeowners with a quality report on the most valuable asset they own -- their home.
Prime neighborhoods become exclusively yours, and concierge-level service ensures your reports are
consistently mailed, which is crucial for producing quality leads that grow over time.
All-inclusive pricing gives you:
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HOT LEADS from Home Value Estimate QR Code
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FREE Fast Track Follow Up (Only from RSP USA)
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Major Postcard Benefits, like 5¢ off/piece
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Smart Targeted Mailing List
- Farm Area Exclusivity for Your Reports **
- Standard Class Postage and Delivery
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Quality Report with Two Branding Options
* See Pricing for Postage options and Volume Discounts.
** Farm Area Exclusivity refers to Target Farming Reports only and does not apply to other products/services offered by RSP USA.
88 LISTINGS WON THIS WEEK IN TARGET FARMS
Mailing Target Farming Reports provides an excellent opportunity for you to build productive relationships that earn you consistent listings all year. Automated to help you effortlessly connect with homeowners on a regular basis and strengthen your brand, Target Farming Reports are optimized by Smart Targeted Mailing that pinpoints likely sellers in prime neighborhoods that become exclusively yours within our farming report program. We incorporate the look and feel of your individual or agency style to support brand awareness.
Mailed Annually 6 Times Over 12 Months (most popular option)
Hyper-Local Sales Activity
8.5” x 11” Double-Sided (Folded for Mailing)
Full Color on Premium Paper
Home Value Estimate QR Code w/Free Fast Track
- Generates hot, qualified leads in real time.
- Sends you instant notifications for quick and easy follow-up.
- Free and featured on all reports and postcards.
- Free 6-week automatic lead follow-up with Fast Track.
Smart Targeted Mailing List
- Reliable data targets optimal homeowners.
- Data sourced from tax roll and public sources.
Major Postcard Benefits
- Special Descount of 5¢ discount on every order of postcards.
- Free Upgrade to Panoramic Size -- a $30 value*.
- Free Integrated Branding for a consistent image.
* Value listed based on 300 postcards mailed per order.
$39 monthly fee fuels your campaign with:
- Farm Area Exclusivity for Target Farming Reports*
- Hyper-Local Home Sales Data
- Smart Targeted Mailing List
- Home Value Estimate QR Code
- Featured Listings and Comps
- Pre-Written Cover Letter
- Professional Design Service
- Concierge-Level Customer Care
Enjoy...
Personal Assistance and Quality Control
Easy Pay-As-You-Mail Schedule
No set-up fees!
Personal Assistance and Quality Control
Easy Pay-As-You-Mail Schedule
No set-up fees!
* Farm Area Exclusivity refers to Target Farming Reports only and does not apply to other products and services offered by RSP USA.
Price per Mailed Report (8.5" x 11" Double-Sided and Folded)
Mailed Folded & Tabbed (Standard Class)
Quantity
Price Each
Under 500
$1.24
500 - 999
$1.22
1000 - 4999
$1.20
5000+
$1.18
Mailed Folded & Tabbed (First Class)
Quantity
Price Each
Under 500
$1.39
500 - 999
$1.37
1000 - 4999
$1.35
5000+
$1.33
Our all-in-one platform combines tax roll and MLS records to offer filtering and sorting that helps you identify the areas with the best potential ROI. Consider key factors, like turnover rate, length of ownership, home values, number of homes (minimum quantity is 300 reports, but 500-1,000 is a good starting point), and limited competition actively marketing in the area.
Typically, it takes 6 to 12 months to begin seeing consistent results, like listing appointments or referrals. Remember, farming is about building trust and name recognition, so it’s a long-term strategy. Success depends on consistency in outreach, quality of your marketing, and engagement with the community. That’s why our Target Farming Report Campaign offers valuable, hyper-local sales data, a real-time lead-generating QR code, and automated follow-up.
Market research confirms that mailing our Target Farming Reports every other month is the most effective way to grow your professional image and get the strongest results. Our most successful agents understand that it’s also important to keep up contact with your Farm between mailings with a variety of tactics. For example, our recent study found that agents mailing Just Listed / Just Postcards into their Farm Areas gained an average of 61% more listings and 22% greater market share.
Reports are mailed to your farm every 60 days. Postcards, like Just Listed / Just Sold, Holiday, and Current Market, are available to send out in between your report mailings.
You must mail reports at least every 60 days to allow for consistent reinforcement of your brand to homeowners, which drives leads. Market research confirms this schedule delivers the strongest results.
No. There is never an upfront set-up fee to get started with our Target Farming Report Campaign.
Yes. To achieve consistent results, our Target Farming Report Campaign requires a six-mailing (one-year) commitment. Many of our agents have mailed reports successfully for more than seven years, and top performers have maintained this high-impact campaign for more than 15 years.
Yes. Since we don’t charge a set-up fee, cancelling your campaign before the third mailing incurs a $600 fee. Cancelling before the sixth mailing incurs a $300 fee.
Yes. Your campaign mailing list must include at least 300 homeowners. These can be spread across one or more Farm Areas.
We build our Smart Targeted Mailing List using public data sources, like tax roll and MLS data, to identify the most qualified homeowners in your farm.
To ensure your reports consistently reach the right people, every address is also CASS certified, meaning it is accurate, standardized, and deliverable according to United States Postal Service guidelines. This helps reduce returned mail and keeps your campaign running efficiently.
Yes. You can remove homeowners from your mailing list if you prefer they not receive your reports, as long as at least 85% of the original qualified list remains. This requirement helps maintain the effectiveness of your campaign and ensures you have the best chance of generating responses.
Yes. We can even divide billing accordingly.
Separate from the cost for each printed Target Farming Report, the monthly fee covers the management of your Campaign, including maintenance and merging of MLS and Tax Roll Data, property search websites for each Report, and the preparation of each new Report.
No. There is only one monthly fee charged to prepare your reports, regardless of how many Farm Areas you’ve locked in.
Once you’ve selected and locked in your Farm Areas for the Target Farming Report Campaign, those areas become your exclusive territory. Your chosen neighborhoods are reserved for you alone and will be marked as unavailable for other agents in our system. This means no other RSP USA customer can mail Target Farming Reports there while your campaign is active.
Yes. Our Home Value Estimate QR Code is available for free on Target Farming Reports and postcards. It generates hot leads and instant alerts by prompting homeowners to see an estimate of their home's value on MyHomeEst.com.
In disclosure states, an estimate of the home is provided (when available). In non-disclosure states, the website directs the homeowner to contact you, the mailing agent, for an estimate.
MyHomeEst.com presents the estimate, your contact information, list or sale price trends (when available), a map of active and sold listings, and more. The first time a homeowner visits MyHomeEst.com, you'll receive an email in real time with all available contact information for that homeowner.
Additionally, our free Fast Track Follow-Up postcard sequence will begin automatically for every lead.
Yes. If customers have the free lead-generating Home Value Estimate QR Code feature on their Target Farming Reports and postcards, our free Fast Track Follow-Up postcard sequence begins automatically for every lead.
Yes. Volume discounts are available for the following quantities: 500-999 (2¢ off), 1,000-4,999 (4¢ off), 5000+ (6¢ off). Volume discounts apply to the total quantity of reports in a single checkout session.
Absolutely! Customers mailing Target Farming Reports enjoy special savings of 5¢/piece off most postcards, including Just Listed / Just Sold, Holiday, Current Market, and more. This special discount does not apply to self-addressed postcards (Blanks) or the Fast Track Follow-Up service.
The U.S. Postal Service averages 10 to 15 business days for Standard Class and five to seven business days for First-Class Presort. We automatically mail reports Standard Class, but you may request an upgrade to First-Class for an additional charge.
You’re billed by credit card for all Target Farming Reports prior to printing and mailing. The monthly fee is billed on or about the same day each month.
Yes. We offer reports for disclosure and non-disclosure states.
With regard to sales tax, the amount of tax charged on your order depends on many factors including the following:
- The billing or shipping address of your order.
- The type of item or service purchased.
$1.19 each Panoramic (11" x 5.5")
Includes printing, postage, mail list and more!
Volume and other discounts available.
$1.09 each Jumbo (8.5" x 5.5")
Includes printing, postage, mail list and more!
Volume and other discounts available.
$1.09 each Jumbo (8.5" x 5.5")
Includes printing, postage, mail list and more!
Volume and other discounts available.
$1.09 each Jumbo (8.5" x 5.5")
Includes printing, postage, mail list and more!
Volume and other discounts available.
$1.09 each Jumbo (8.5" x 5.5")
Includes printing, postage, mail list and more!
Volume and other discounts available.
