Target Farming Report Campaign
Use Our All-In-One Platform to Target the
Best Exclusive Areas with Confidence
Effortlessly reach homeowners with a quality report on the most valuable asset they own -- their home.
Prime neighborhoods become exclusively yours, and concierge-level service ensures your reports are
consistently mailed, which is crucial for producing quality leads that grow over time.
All-inclusive pricing gives you:
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HOT LEADS from Home Value Estimate QR Code
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FREE Fast Track Follow Up (Only from RSP USA)
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Major Postcard Benefits, like 5¢ off/piece
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Smart Targeted Mailing List
- Farm Area Exclusivity for Your Reports **
- Standard Class Postage and Delivery
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Quality Report with Two Branding Options
* See Pricing for Postage options and Volume Discounts.
** Farm Area Exclusivity refers to Target Farming Reports only and does not apply to other products/services offered by RSP USA.
59 LISTINGS WON THIS WEEK IN TARGET FARMS
Mailing Target Farming Reports provides an excellent opportunity for you to build productive relationships that earn you consistent listings all year. Automated to help you effortlessly connect with homeowners on a regular basis and strengthen your brand, Target Farming Reports are optimized by Smart Targeted Mailing that pinpoints likely sellers in prime neighborhoods that become exclusively yours within our farming report program. We incorporate the look and feel of your individual or agency style to support brand awareness.
Mailed Annually 6 Times Over 12 Months (most popular option)
Hyper-Local Sales Activity
8.5” x 11” Double-Sided (Folded for Mailing)
Full Color on Premium Paper
Home Value Estimate QR Code w/Free Fast Track
- Generates hot, qualified leads in real time.
- Sends you instant notifications for quick and easy follow-up.
- Free and featured on all reports and postcards.
- Free 6-week automatic lead follow-up with Fast Track.
Smart Targeted Mailing List
- Reliable data targets optimal homeowners.
- Data sourced from tax roll and public sources.
Major Postcard Benefits
- Special Descount of 5¢ discount on every order of postcards.
- Free Upgrade to Panoramic Size -- a $30 value*.
- Free Integrated Branding for a consistent image.
* Value listed based on 300 postcards mailed per order.
$39 monthly fee fuels your campaign with:
- Farm Area Exclusivity for Target Farming Reports*
- Hyper-Local Home Sales Data
- Smart Targeted Mailing List
- Home Value Estimate QR Code
- Featured Listings and Comps
- Pre-Written Cover Letter
- Professional Design Service
- Concierge-Level Customer Care
Enjoy...
Personal Assistance and Quality Control
Easy Pay-As-You-Mail Schedule
No set-up fees!
Personal Assistance and Quality Control
Easy Pay-As-You-Mail Schedule
No set-up fees!
* Farm Area Exclusivity refers to Target Farming Reports only and does not apply to other products and services offered by RSP USA.
Price per Mailed Report (8.5" x 11" Double-Sided and Folded)
Mailed Folded & Tabbed (Standard Class)
Quantity
Price Each
Under 500
$1.19
500 - 999
$1.17
1000 - 4999
$1.15
5000+
$1.13
Mailed Folded & Tabbed (First Class)
Quantity
Price Each
Under 500
$1.34
500 - 999
$1.32
1000 - 4999
$1.30
5000+
$1.28
Every 60 days. “Ready to Move” cards, Just Listed / Just Sold Postcards, and Seasonal Postcards are available to mail in between report mailings.
No. Agents must mail reports at least every 60 days to allow for consistent reinforcement of your brand to homeowners, which drives leads.
No. There is never an upfront setup fee to get started mailing reports.
Yes. Successful farming requires consistency, so RSP has a six-mailing (one year) commitment. Due to the success of our program, many of our agents have been mailing reports for more than seven years.
Yes. Because we charge no set up fee of any kind, agents cancelling the program before their third mailing will be charged a $600 cancellation fee. Agents cancelling prior to their sixth mailing will be charged a $300 cancellation fee.
Yes. There is a 300-report minimum. This can be made up of any number of different farm areas.
Yes, you can remove any homeowners from your mailing list that you would not like to receive your report as long as you include a minimum of 85% of your qualified homeowners.
Yes. RSP can even divide billing accordingly.
While we do charge for each printed report, the program fee covers the maintenance and merging of MLS and Tax Roll Data, property search websites for each report, and the preparation of each new report.
No. Regardless of how many farm areas you mail reports to, there is only one monthly fee to prepare all of your reports.
Once you choose a farm area(s), RSP will not mail reports to homeowners within your farm area(s) for any other agent in our program for as long as you continue to mail reports. Your chosen areas will show as “Farmed by Another Agent” on our Live Maps.
Yes. RSP's free Home Value Estimator, available on Target Farming Reports and postcards, directs homeowners to MyHomeEst.com either by entering a unique code or by scanning a QR code. In disclosure states, an estimate of the home is provided (when available). In non-disclosure states, the Site directs the homeowner to contact the agent for an estimate. MyHomeEst.com features your contact information and (when available) list or sale price trends, a map of active and sold listings, and more. The first time a homeowner visits the site, you will receive an email with all available contact information for that homeowner. If you're enrolled in Fast Track (an automated lead follow up service), a follow up postcard campaign will begin after the lead comes in.
Yes. Clients using the free Home Value Estimator feature on Target Farming Reports and postcards have the option of signing up for Fast Track, a lead follow-up service that automatically mails out follow up postcard campaigns to homeowners who visit myhomeest.com.
Yes, volume discounts are available for the following quantities: 500-999 (2¢ off), 1,000-4,999 (4¢ off), 5000+ (6¢ off). Volume discounts apply to the total quantity of Reports in a single checkout session.
Absolutely! Clients mailing Target Farming Reports enjoy special savings of 5¢/piece off most postcard products, including Just Listed/Just Sold, Holiday, Current Market, and more. The farming discount does not apply to self-addressed postcards (Blanks) and Fast Track Follow-Up Service.
Agents are billed by credit card for all reports prior to printing and mailing. Monthly program fees are billed on or about the same day each month.
The U.S. Postal Service averages 10 to 15 business days for Standard Class and five to seven business days for First-Class Presort. We automatically mail reports Standard Class, but you may request an upgrade to First-Class for an additional charge.
Yes, we offer reports for disclosure and non-disclosure states.
With regard to sales tax, the amount of tax charged on your order depends on many factors including the following:
- The billing or shipping address of your order.
- The type of item or service purchased.
$1.14 each Panoramic (11" x 5.5")
Includes printing, postage, mail list and more!
Volume and other discounts available.
$1.04 each Jumbo (8.5" x 5.5")
Includes printing, postage, mail list and more!
Volume and other discounts available.
$1.04 each Jumbo (8.5" x 5.5")
Includes printing, postage, mail list and more!
Volume and other discounts available.
$1.04 each Jumbo (8.5" x 5.5")
Includes printing, postage, mail list and more!
Volume and other discounts available.
$1.04 each Jumbo (8.5" x 5.5")
Includes printing, postage, mail list and more!
Volume and other discounts available.
